People Driven. Your job forms a huge part of your life, so the people you work with matter. We care about each other’s ambitions, goals, and cheer each other on every step of the way.
About Us
Equality Marketing aims to provide the highest standard of face-to-face promotion services.
Founded in Melbourne, Australia in 2005, Equality Marketing began as a small company dedicated to face-to-face fundraising. Over the years, the company has expanded its services internationally to provide comprehensive marketing solutions, from sales and strategy, to customer support and retention programs.
Quality Focused. Quality always wins out over quantity. Leading with Passion and hard work!
Trust. We represent some of the world’s most famous brands, and we understand the responsibility that comes with that.
Powered by Data.
Data has become the most valuable resource in the world, and we're powered by it.
All our data is anonymised, transparent and available to analyse whenever you want.
Meet your team
All the people at Equality are an extension of your fundraising team. Between us we have decades of experience making a difference both from both the charity side and the agency side.
Daniel Acton
Managing Director
With over two decades of fundraising experience spanning Australia, New Zealand, and Asia, Dan has built and scaled programmes of every size. His cross-market perspective shapes the way Redgum approaches campaign design and agency partnerships.
Joseph Letchford
General Manager
Joe brings extensive experience in agency leadership and charity-driven sales operations. He oversees day-to-day programme management across Redgum's national network, with a focus on quality, compliance, and continuous improvement.
Zelina De Vera
Operations Manager
Zelina has over a decade of experience in face-to-face non-profit fundraising. She is passionate
Mike Ager
Director
Mike has spent over 20 years in regular giving fundraising, building deep expertise in back-end systems, data analytics, and programme performance. He leads Redgum's strategic direction and oversees the data infrastructure that keeps our charity partners informed in real time.
Jenika T
Save The Children
As a former Individual Giving Officer at Save the Children, I was truly impressed by the quality of donors acquired through Equality Marketing. These donors not only understand the impact of their contributions but also show remarkable long-term commitment. Many have already surpassed their expected donor lifespan, which speaks volumes about the thoughtful engagement and acquisition process from the start.
Over 20 years of success for charities worldwide
Find out how working with Equality can improve your ROI on face-to-face donor acquisition.